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Using data to discover pathways to audience.
How can screen practitioners and storytellers work with data to develop more engaging content and find global audiences?
Data is challenging and shifting the dynamics of the screen market. Today, most streaming giants (Netflix, Stan, Amazon) have adopted a data-driven approach to commissioning and distribution – with profound results. So how can we as storytellers harness this tool?
Discover how data analytics can be applied at every stage of your project, from ideation to distribution, and how the insights it provides can help drive new audience and market opportunities.
Screenworks and Southern Pictures, supported by Screen NSW, present an exciting hands on data analytics workshop with foreseeable co-founder and producer Georgia Woodward.
Open to screen practitioners resident in regional NSW, this immersive workshop will give participants insights into data analytics and how it is influencing the local and international screen industry. Georgia will share detailed case studies which provide tangible learnings of how data can be applied to the creative process from ideation to distribution.
Taking place via Zoom on Thursday 1st July 2021, the workshop will include a Q&A as well as intimate round tables in which participants will be able to explore and test how data can be applied to their own projects.
ONLY 15 places are available for this workshop, with tickets allocated on a first come first served basis.
ABOUT Georgia Woodward:
Presenter Georgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children's, lifestyle, and reality programming for broadcasters including Seven, ABC, and the Nine Network.
She is the producer of the multi-award-winning short, Staying the Night (winner of the Audience Award for Best Short Film at the Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver it's content strategy across all its social media and communications platforms. In less than 12 months, Georgia's content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia. In 2021, Georgia received Screen Australia funding under the Enterprise People program to work with Southern Pictures as a Development Producer specialising in data analytics.
ABOUT foreseeable:
foreseeable supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms. The foreseeable team brings hands-on production experience and deep data and strategy knowledge to work with you to unlock the power of your ideas and guide you to success.
Agenda
10
00AM
-
10
45AM
Presenter Talk
Georgia WoodwardContent:
Ideas, content trends and audience behaviour in the current media climate
Data and the international screen marketplace (3 case studies)
Data to drive audience engagement and inspire creative content teams
Data and its application to screen content – cross genre and platform (3 case studies)
10
45AM
-
11
30AM
Q & A
Georgia WoodwardAudience to ask Georgia questions
11
30AM
-
11
45AM
Briefing Session
Georgia WoodwardPresenter to run participants through the pre briefing exercise for the afternoon round tables.
11
45AM
-
12
15PM
12
15PM
-
12
45PM
Personal Project Time
Participants to have time to complete the pre briefing material on their projects. Georgia available to support throughout.
1
00PM
-
1
45PM
ROUND TABLES #1
Georgia WoodwardTABLE #1 – 5 participants
2
00PM
-
2
45PM
ROUND TABLES #2
Georgia WoodwardTABLE #2 – 5 participants
3
00PM
-
3
45PM
ROUND TABLES #3
Georgia WoodwardTABLE #3 – 5 participants
Presenter Talk
Content: Ideas, content trends and audience behaviour in the current media climate Data and the international screen marketplace (3 case studies) Data to drive audience engagement and inspire creative content teams Data and its application to screen content – cross genre and platform (3 case studies)
Speakers
Georgia Woodward
Producer and Content Strategist at ForeseeableGeorgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi award winning short, Staying the Night (Winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.
Q & A
Audience to ask Georgia questions
Speakers
Georgia Woodward
Producer and Content Strategist at ForeseeableGeorgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi award winning short, Staying the Night (Winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.
Briefing Session
Presenter to run participants through the pre briefing exercise for the afternoon round tables.
Speakers
Georgia Woodward
Producer and Content Strategist at ForeseeableGeorgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi award winning short, Staying the Night (Winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.
ROUND TABLES #1
TABLE #1 – 5 participants
Speakers
Georgia Woodward
Producer and Content Strategist at ForeseeableGeorgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi award winning short, Staying the Night (Winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.
ROUND TABLES #2
TABLE #2 – 5 participants
Speakers
Georgia Woodward
Producer and Content Strategist at ForeseeableGeorgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi award winning short, Staying the Night (Winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.
ROUND TABLES #3
TABLE #3 – 5 participants
Speakers
Georgia Woodward
Producer and Content Strategist at ForeseeableGeorgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi award winning short, Staying the Night (Winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.
Speakers
Georgia
Woodward
Producer and Content Strategist at Foreseeable
Georgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi award winning short, Staying the Night (Winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.
Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.
Sponsors and Partners
Partner
Southern Pictures
SOUTHERN PICTURES IS A DYNAMIC PRODUCTION HOUSE SPECIALISING IN HIGH-IMPACT PRIMETIME FACTUAL CONTENT FOR BROADCAST AND ONLINE.
We tell entertaining, eye-opening stories that range from top-rating series and authored documentaries to original formats. With an unparalleled reputation for gaining unprecedented access and intimacy — whether from embassies, mosques or the homes of some of Australia's most famous faces — Southern Pictures has a track record of making television that sparks a national conversation.
Supported by
Screen NSW
Screen NSW is established to assist, promote and strengthen the screen industry in NSW so as to promote Australia’s cultural identity, encourage employment in all aspects of screen production, encourage investment in the industry, enhance the industry’s export potential, encourage innovation and enhance quality in the industry.
Through its funding programs and skilled staff Screen NSW:
- supports the screen production sector to make quality projects that create jobs and grow stable businesses in the State;
- provides advice and information to improve capability in the sector and enable industry practitioners to participate in the global industry;
- funds and promotes new forms of screen content and use of technology;
- collaborates with industry to create opportunities; and
- facilitates all aspects of filming in NSW to make it the most attractive State for screen production.
Tickets
Regional NSW Ticket
A$31.82
Buy TicketThis Zoom Meeting has one ticket type only and limited numbers - 15 places ONLY ($35 incl GST / $31.82 excl GST)
This event is for people living in Regional NSW only, anyone outside of this area can not attend and will have their ticket cancelled and reimbursed if purchased.