Prep your Project is a 3-part Series held over 3 weeks.

Join Bridgette Graham from Path To Audience​ as she delves into the ins and outs of getting your project ready: identifying your audience, preparing a pitch deck, and what you need to know about distribution at the concept stage.

May 31st, June 7th & June 14th | 12pm - 1pm

Have you got a great project idea sitting on your slate, but need a little guidance on the nuts and bolts of getting it out to the world?

Identifying your audience is a crucial step in developing your concept and creating a successful pitch. Having a distribution strategy in place at the pitching stage can make the difference between a green light and a red light with funders. 

This three-part series is perfect for emerging film, TV and online content makers and producers, or anyone looking to kickstart their understanding of how to prepare their project for success.

You can expect these sessions to simplify and demystify the basics of audience, communicating your vision and navigating the distribution landscape, with practical and simple advice ready to apply to your project.  

Session 1: Understanding Your Audience  

Audience has become the buzzword of content production, but what does it really mean and what can an understanding of audience do for a project. In this session we explore the basics of audience and show how an understanding of audience can inform your project and prepare you for funding and distribution.  

What is Audience?

• Introduction to audience  
• The components of an audience  
• How to think about audience in an objective way 

Why is Audience Important?  

Case Study Example  

• How To Please a Woman 

What is a path to audience strategy?

• Articulating why your audience will be interested in this story 
• Identifying how your project will reach this audience  
• Articulating what challenges there may be in engaging with your audience 

WEBINAR SCHEDULE

Webinar #1: Understanding Your Audience

Wednesday 31st May 2023, 12pm-1pm

Webinar #2: Preparing your pitch deck

Wednesday 7th June 2023, 12pm-1pm

Webinar #3: Distribution 101

Wednesday 14th June 2023, 12pm-1pm

PRICE

Screenworks member - one webinar $20 or all 3 webinars $50 

General Admission - one webinar $35 or all 3 webinars $85

*PLEASE NOTE - THIS SERIES WILL NOT BE AVAILABLE FOR DOWNLOAD AFTER THE EVENT*

BECOME A PART OF THE SCREENWORKS FAMILY

Have you considered becoming a member? You could buy yourself two tickets to the movies with the savings you would make on this Webinar!

Join Today​

SCREENWORKS MEMBER SPECIAL

Path to Audience are offering Screenworks members a free 30min consultation, and 10% off any services provided by Path To Audience.

Book your free 30min consultation here​

ABOUT PATH TO AUDIENCE

Path to Audience​ is a Melbourne-based entertainment marketing consultancy which provides services to the Australian screen industry in audience discovery & analysis, market positioning and the development of sales and marketing materials. Our mission is to make studio quality audience insights accessible to independent producers, with the goal of helping to create a more consumer focused and diverse local screen industry. Path to Audience was founded by Bridgette Graham, an entertainment marketer and strategist with 15 years' experience in the local screen industry.