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Prep your Project is a 3-part Series held over 3 weeks.
Join Bridgette Graham from Path To Audience as she delves into the ins and outs of getting your project ready: identifying your audience, preparing a pitch deck, and what you need to know about distribution at the concept stage.
May 31st, June 7th & June 14th | 12pm - 1pm
Have you got a great project idea sitting on your slate, but need a little guidance on the nuts and bolts of getting it out to the world?
Identifying your audience is a crucial step in developing your concept and creating a successful pitch. Having a distribution strategy in place at the pitching stage can make the difference between a green light and a red light with funders.
This three-part series is perfect for emerging film, TV and online content makers and producers, or anyone looking to kickstart their understanding of how to prepare their project for success.
You can expect these sessions to simplify and demystify the basics of audience, communicating your vision and navigating the distribution landscape, with practical and simple advice ready to apply to your project.
Session 3: Distribution 101:
What you need to know about distribution at concept stage.
We will sit down with distribution experts and break it down for you.
For emerging content makers wanting to navigate this space, understanding the current landscape, the options available to them and what distributors are looking for is key to securing the best outcomes for their content.
This week we will be joined by industry experts Anthony Grundy - Distribution Manager at Screen Australia, and Courtney Mayhew - Managing Director of Ahi Films
We'll discuss:
• What is distribution, why is it important to have a plan in place early
• Modes of distribution and considering what fits best for your project
• How to approach a distributor
• What advice do distributors have for early career filmmakers
• What are distributors looking for at the moment
• Audience questions
WEBINAR SCHEDULE
Webinar #1: Understanding Your Audience
Wednesday 31st May 2023, 12pm-1pm
Webinar #2: Preparing your pitch deck
Wednesday 7th June 2023, 12pm-1pm
Webinar #3: Distribution 101
Wednesday 14th June 2023, 12pm-1pm
PRICE
Screenworks member - one webinar $20 or all 3 webinars $50
General Admission - one webinar $35 or all 3 webinars $85
*PLEASE NOTE - THIS SERIES WILL NOT BE AVAILABLE FOR DOWNLOAD AFTER THE EVENT*
BECOME A PART OF THE SCREENWORKS FAMILY
Have you considered becoming a member? You could buy yourself two tickets to the movies with the savings you would make on this Webinar!
SCREENWORKS MEMBER SPECIAL
Path to Audience are offering Screenworks members a free 30min consultation, and 10% off any services provided by Path To Audience.
Book your free 30min consultation here
ABOUT PATH TO AUDIENCE
Path to Audience is a Melbourne-based entertainment marketing consultancy which provides services to the Australian screen industry in audience discovery & analysis, market positioning and the development of sales and marketing materials. Our mission is to make studio quality audience insights accessible to independent producers, with the goal of helping to create a more consumer focused and diverse local screen industry. Path to Audience was founded by Bridgette Graham, an entertainment marketer and strategist with 15 years' experience in the local screen industry.
Speakers
Bridgette Graham is the founder of Path to Audience, an entertainment marketing consultancy which provides audience data and insights to the Australian screen industry. An entertainment marketer and strategist with 15 years' experience; Bridgette has built a diverse career working with leading businesses from exhibition, distribution, streaming and production to create meaningful integrated marketing platforms for modern box office classics and beloved entertainment brands.
As Distribution Manager in Screen Australia’s Content department, Anthony draws upon his extensive experience in film marketing and audience development with local distributors and filmmakers. He recently created the successful OUR SUMMER OF CINEMA campaign, a national cinema-going initiative to encourage audiences back to the movies. In 2021 he managed THE SCREEN FUND, a $20M support package for Covid impacted independent cinemas. Previously, he served as Communications Manager for Animal Logic, working with their studio partners Warner Bros., Village Roadshow Pictures and Roadshow Films. Prior to this, Anthony was National Publicity and Promotions Executive at Universal Pictures and United International Pictures where he managed relationships with media, exhibitors, government agencies, filmmakers and talent across a number of high profile Australian and international titles.
Courtney has worked in in film and television for over 15 years in Australia, Aotearoa New Zealand and abroad. At the end of 2022 she stepped into helming the new distribution entity Ahi as Managing Director across Australia and NZ.
Courtney has worked inhouse across marketing and publicity for studios, including Paramount Pictures and Studiocanal, and was previously Communications Director at NIXCO in Australia. She has a communications agency called MATTER operating across entertainment. Along with her release experience, Courtney has over 35 TV and film credits under her belt as unit publicist and behind the scenes/EPK producer. She was one of the founders of the inaugural In the Shade summer film festival in 2022, was Programme and Communications Consultant for the Power of Inclusion summit in 2019, the largest event of its kind in the Asia Pacific Region and has produced music videos and a documentary called NOWHERE TO BE.
In 2018 Courtney returned home to Tāmaki Makaurau Auckland, where she lives with her girlfriend and the stray cat they took in over lockdown, Bloomfield.
Sponsors and Partners
Sponsor
Screen NSW
Screen NSW is established to assist, promote and strengthen the screen industry in NSW so as to promote Australia’s cultural identity, encourage employment in all aspects of screen production, encourage investment in the industry, enhance the industry’s export potential, encourage innovation and enhance quality in the industry.
Through its funding programs and skilled staff Screen NSW:
- supports the screen production sector to make quality projects that create jobs and grow stable businesses in the State;
- provides advice and information to improve capability in the sector and enable industry practitioners to participate in the global industry;
- funds and promotes new forms of screen content and use of technology;
- collaborates with industry to create opportunities; and
- facilitates all aspects of filming in NSW to make it the most attractive State for screen production.
Partner
Path to Audience
Path to Audience is a Melbourne-based entertainment marketing consultancy which provides services to the Australian screen industry in audience discovery & analysis, market positioning and the development of sales and marketing materials.
https://www.pathtoaudience.com.au
Tickets
SINGLE SESSION - Screenworks Member
A$18.18
Member Price
Buy TicketYou are aMember of Screenworks and have access to discounted rates - $20.00 incl. GST
SINGLE SESSION - General Admission
A$31.82
Public Price
Buy TicketYou are not a member of Screenworks - $35.00 incl. GST
MULTIPLE SESSION - Screenworks Member
A$45.45
Member Price
Buy TicketYou are a Screenworks Regional Member, this ticket will gain you access to all 3 Preparing your Project sessions. $50.00 incl GST
MULTIPLE SESSION - General Admission
A$77.27
Public Price
Buy TicketYou are not a Screenworks Member, this ticket will gain you access to all 3 Preparing your Project sessions. $85.00 incl GST