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Case Study - Moogai - Moderated by Lisa O'Meara

Time: 3:15 – 4:45 pm


Mitch Stanley thoroughly explores the process of bringing the Moogai to the screen, covering everything from development and pre-production to post-production and marketing the movie. The audience will gain insight into the importance of having a well-developed plan right from the beginning.



Topics covered include:

  • Concept development
  • Feature script before short film production, why did we do that?
  • What was in the market that we could compare the film to?
  • Why was the specific location for the shoot important?
  • How long did it take?
  • Difficulties throughout the shoot?
  • Being prepared for a big undertaking
  • Process of edit, VFX, sound, grade, delivery
  • Preparation of VFX in pre- and not leaving it to post
  • Challenges of reaching the right audience in preparation for the release
  • Not leaving it just to the distributor and working collaboratively with them
  • Knowing your audience and then being surprised when you might have misread who's responding